Other Advertising in Mexico
nomanfromsky
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我需要一些专业的广告团队或能力突出的个人进行长期合作
1) New Customer Acquisition
A. Search and App Store
Search Ads: Google Search (high intent, close conversion rate).
App Store: Apple Search Ads, Google UAC (install/activation optimization).
B. Social Feed/Short Video
Meta (Facebook/Instagram), TikTok, Kwai, X (Twitter).
Formats: Feed, Reels/Shorts, Collection Pages, Livestreaming, Leads.
C. Display/Native/Video (Programmatic App + Website)
Programmatic DSPs: DV360, The Trade Desk, Yahoo DSP.
Native/Content Recommendations: Taboola, Outbrain, Teads (Out-stream video).
Direct Site Purchases: Targeted placements on local news/sports portals (such as El Universal).
In-App Ads: Unity Ads, AppLovin, IronSource (rewarded video/interstitial/open screen).
D. Streaming and Audio
CTV/OTT: YouTube, ViX, etc. (Real-time event content is ideal for mindshare).
Audio: Spotify, Podcast Alliance (targeted by interest/program).
E. E-commerce and Local Super Apps
Mercado Ads (Mercado Libre), Rappi Ads, DiDi Ads (first-party interest-based/home delivery scenarios).
2) Activation and Retention (Retention/CRM)
Retargeting: Pixel/SDK audiences, MMP event callbacks (registration/first deposit/active engagement).
SMS/WhatsApp/RCS: Transaction notifications + event recalls (complying with consent and unsubscribe requirements).
Email EDM: Segmentation (new customers, dormant customers, VIP customers), automated journeys.
Push Notifications: App/Mini Program subscription push notifications, deep links directly to event pages.
3) Influence and Content
KOL/Influencer: Instagram/TikTok/YouTube/Twitch (with tracking links or unique codes).
Advertising/Sponsored Content: Local media columns, feature pages, interviews and reports.
Affiliate/CPA: Settlement based on registration/first deposit (attribution and anti-fraud measures must be strictly controlled).
Offline Integration: Event/team/program sponsorship, integrating physical and online marketing.
4) Offline and Out-of-Home (OOH/DOOH)
Urban digital screens, subways/buses/cinemas: Use QR codes and short links for conversion recovery.
Key Elements (Important for all campaigns):
Billing and Optimization
CPM/CPM/CPI/CPA/ROAS; New Customer Recommendations: Optimize for conversions or valuable events (such as FTD).
Targeting and Segmentation
Region (state/city/zip code), age (18+), interests/context, device operator, and similar demographics.
Funnel Layers: Cold Start → Warm Reach → Retargeting (On-Site Behavior/CRM Audiences).
Data and Attribution
MMP (e.g., Adjust): Install/Register/KYC/FTD/7-Day ROAS Events.
UTM Standardization, S2S Postbacks, Anti-Fraud (IAS/DoubleVerify/Customized Rules).
Compliance (This is a must for gambling/sports)
Platform-Based: "Real Money Gambling" platforms like Google/Meta/TikTok require category authorization and are adult-only. Creatives and landing pages must be labeled "+18/Responsible Gambling/Terms Apply."
Local-Based (Mexico): Comply with regulations (SEGOB/DGJS) and advertising rules; ensure transparent terms, withdrawals, and risk warnings.
A "Starting Stack" for You (Mexico, a Practical Combination)
Main Stack for Growth: TikTok + Meta + Google UAC (2–3 creative packages each: 9:16/1:1/16:9).
Reach and Scaling: Programmatic (DV360/TTD) + Native (Taboola/Outbrain/Teads).
Local Penetration: Direct media acquisition (e.g., top news/sports sites) + Kwai incremental growth.
In-app: Unity/AppLovin/ironSource for rewarded videos and interstitials.
CRM: WhatsApp/SMS/email + retargeting audience integration.
Two-week Testing Framework (Minimal)
Budget: 60% main stack, 25% native/media, 15% retargeting.
KPIs: CPI, registration conversion rate, KYC rate, FTD cost, 7D ROAS.
Pacing: Change creatives every 48–72 hours; A/B creative and targeting; gradually expand audiences.
1) New Customer Acquisition
A. Search and App Store
Search Ads: Google Search (high intent, close conversion rate).
App Store: Apple Search Ads, Google UAC (install/activation optimization).
B. Social Feed/Short Video
Meta (Facebook/Instagram), TikTok, Kwai, X (Twitter).
Formats: Feed, Reels/Shorts, Collection Pages, Livestreaming, Leads.
C. Display/Native/Video (Programmatic App + Website)
Programmatic DSPs: DV360, The Trade Desk, Yahoo DSP.
Native/Content Recommendations: Taboola, Outbrain, Teads (Out-stream video).
Direct Site Purchases: Targeted placements on local news/sports portals (such as El Universal).
In-App Ads: Unity Ads, AppLovin, IronSource (rewarded video/interstitial/open screen).
D. Streaming and Audio
CTV/OTT: YouTube, ViX, etc. (Real-time event content is ideal for mindshare).
Audio: Spotify, Podcast Alliance (targeted by interest/program).
E. E-commerce and Local Super Apps
Mercado Ads (Mercado Libre), Rappi Ads, DiDi Ads (first-party interest-based/home delivery scenarios).
2) Activation and Retention (Retention/CRM)
Retargeting: Pixel/SDK audiences, MMP event callbacks (registration/first deposit/active engagement).
SMS/WhatsApp/RCS: Transaction notifications + event recalls (complying with consent and unsubscribe requirements).
Email EDM: Segmentation (new customers, dormant customers, VIP customers), automated journeys.
Push Notifications: App/Mini Program subscription push notifications, deep links directly to event pages.
3) Influence and Content
KOL/Influencer: Instagram/TikTok/YouTube/Twitch (with tracking links or unique codes).
Advertising/Sponsored Content: Local media columns, feature pages, interviews and reports.
Affiliate/CPA: Settlement based on registration/first deposit (attribution and anti-fraud measures must be strictly controlled).
Offline Integration: Event/team/program sponsorship, integrating physical and online marketing.
4) Offline and Out-of-Home (OOH/DOOH)
Urban digital screens, subways/buses/cinemas: Use QR codes and short links for conversion recovery.
Key Elements (Important for all campaigns):
Billing and Optimization
CPM/CPM/CPI/CPA/ROAS; New Customer Recommendations: Optimize for conversions or valuable events (such as FTD).
Targeting and Segmentation
Region (state/city/zip code), age (18+), interests/context, device operator, and similar demographics.
Funnel Layers: Cold Start → Warm Reach → Retargeting (On-Site Behavior/CRM Audiences).
Data and Attribution
MMP (e.g., Adjust): Install/Register/KYC/FTD/7-Day ROAS Events.
UTM Standardization, S2S Postbacks, Anti-Fraud (IAS/DoubleVerify/Customized Rules).
Compliance (This is a must for gambling/sports)
Platform-Based: "Real Money Gambling" platforms like Google/Meta/TikTok require category authorization and are adult-only. Creatives and landing pages must be labeled "+18/Responsible Gambling/Terms Apply."
Local-Based (Mexico): Comply with regulations (SEGOB/DGJS) and advertising rules; ensure transparent terms, withdrawals, and risk warnings.
A "Starting Stack" for You (Mexico, a Practical Combination)
Main Stack for Growth: TikTok + Meta + Google UAC (2–3 creative packages each: 9:16/1:1/16:9).
Reach and Scaling: Programmatic (DV360/TTD) + Native (Taboola/Outbrain/Teads).
Local Penetration: Direct media acquisition (e.g., top news/sports sites) + Kwai incremental growth.
In-app: Unity/AppLovin/ironSource for rewarded videos and interstitials.
CRM: WhatsApp/SMS/email + retargeting audience integration.
Two-week Testing Framework (Minimal)
Budget: 60% main stack, 25% native/media, 15% retargeting.
KPIs: CPI, registration conversion rate, KYC rate, FTD cost, 7D ROAS.
Pacing: Change creatives every 48–72 hours; A/B creative and targeting; gradually expand audiences.